I turn product stories into best sellers.
Copywriter and Brand Builder
With over 5 years of experience, I craft conversion-focused marketing assets across eCommerce, packaging, video, and digital campaigns. My work includes both in-house and agency roles, producing B2B, B2C, and DTC content for top-five global retail partners, billion-dollar brands, and small to medium-sized businesses.​
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This portfolio features selected material from throughout my career.
Writing Copy That Clarifies, Converts, & Carries On
Step 4
Optimize
Step 1
Ideate
Step 3
Create
Step 2
Draft
Selected Works
Sam's Club
Luxury Expansion
Sam's Club sought to expand the bedding catalogue under their private label brand, Member's Mark. I crafted the eCommerce materials for their first luxurious mattress: the 13-inch Euro Top Hybrid Mattres.
[Above-The-Fold eComm Imagery & Copy]
Member’s Mark 13-Inch Euro Top Hybrid Innerspring & Gel Memory Foam Mattress
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[Highlight Bullets]
· Choose between Plush, Medium or Firm support options
· Available in Twin, Twin XL, Queen, King and California King
· Backed by Member’s Mark 100% Satisfaction Guarantee
· Mattress In A Box Delivered Via FedEx
· Five-layer mattress offers medium support for all sleep positions
[About This Item]
The Member’s Mark 13-Inch Euro Top Hybrid Innerspring & Gel Memory Foam Mattress delivers an indulgent sleep experience with a combination of cradling pressure relief and total responsive support. From the moment you lie down, our quilted euro top feels soft and inviting. Cooling fibers make every touch feel refreshing, while a layer of foam and fiberfill adds cushioning, cloudlike comfort. As you sleep, you get to experience a more comfortable sleep temperature from soothing gel memory foam. Its adaptive properties cradle and conform to your body’s unique curves, providing personalized pressure relief that prevents tossing and turning. Balanced support for different parts of the body starts with triple-zoned transition foam. An innerspring system of individually wrapped coils promotes proper spinal alignment, gently pushing up from head to toe with responsive support. Every detail is designed to help you wake restored and ready for the day. As part of our Member’s Mark collection, this mattress delivers exceptional quality, superior comfort, and long-lasting durability, with pricing exclusively for our members. Our 13-inch Euro Top Hybrid Mattress is available in Twin, Twin XL, Full, Queen, King, and California King sizes.
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The Comfort You Want with the Support You Need
That’s what a hybrid mattress is – the perfect pairing for well-balanced rest. The cool-touch Euro top is filled with 1.5 inches of plush foam and fiber, so you can enjoy immediately soothing coolness with a luxurious cradling effect. Underneath, cooling gel memory foam adapts to your body and relieves pressure points. Then, zoned transition foam targets the back to enhance total body alignment. A 6-inch system of foam-encased pocketed coils gently pushes against the body, surrounded by firm edge support foam to maximize your sleep surface. At the foundation, 1-inch durable base foam promotes structural stability.
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Cool, Uplifting Luxury
This 13-inch mattress stands out over the rest with a quilted Euro top cover for deluxe cooling comfort. Its plush embrace ensures that you feel comfort from the moment you lie down, while cooling fibers help lull you to sleep. The mattress boasts your choice of plush, medium or firm support, keeping your body perfectly aligned with the comfort you prefer.
Undisturbed Sleep
The pressure-relieving qualities of gel memory foam absorb movement, preventing vibrations from traveling through the mattress. This means a restless partner won’t disturb your deepest sleep stages.
Quality You Can Trust
The foam in this mattress is CertiPUR-US® certified and made in the USA. No heavy metals, phthalates or ozone-depleters were used in the manufacturing of this product. This mattress contains no fiberglass.
Can this mattress be used on an adjustable base?
Yes, the Member’s Mark 13-Inch Euro Top Hybrid Mattress can be used on an adjustable base, platform bed or any box spring.
How is this mattress delivered to my home?
The Member’s Mark 13-Inch Euro Top Hybrid Mattress is packed for easy carry and set up. The mattress is delivered to your home in a box so all you need to do is unpack, unroll and unwind. We recommend letting your mattress fully expand for 48 hours to regain its shape, but you can use it as soon as it looks comfortable.
What is the weight limit for this mattress?
The weight limit is 300 pounds per side.
[Specifications]
· Premium, five-layer design offers luxe cool comfort and responsive alignment
· Plush, Medium or Firm comfort options for support in all sleep positions
· 1.5" cool quilted Euro top cover is filled with plush foam and fiber
· Premium cooling gel memory foam soothes and relieves pressure
· Targeted foam is zoned to gently align your back and body
· 6" innerspring system adds responsive, uplifting support with a firm foam perimeter
· 1" solid base foam helps maintain structural stability over time
· Rest easy with Member’s Mark 100% Satisfaction Guarantee and a 10-year limited warranty
· CertiPUR-US® certified foam contains no heavy metals, phthalates or ozone depleters
· Contains no fiberglass
· Packed for easy carry and setup: just unpack, unroll and unwind
· Dotcom orders will be shipped in plain brown boxes and will not be in the club packaging featured
[Below-The-Fold Enhanced Content]
Sleep Innovations Brand Refresh
After a retail-wide consumer insights workshop, the nearly 30-year-old Sleep Innovations brand needed to be renewed. My copy developed what our research found: shoppers desire a hassle-free experience.
[Amazon Marley Mattress Above-The-Fold eComm Images & Copy]
Sleep Innovations Marley 10 Inch Green Tea Gel Memory Foam Mattress, King Size, Bed in a Box, Medium Firm Feel, Fiberglass Free Mattress
[About This Item]
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SIMPLY SOOTHING SLEEP: The Sleep Innovations Marley king mattress keeps you comfortable all night long with a 10 inch build of cooling gel memory foam, refreshing green tea, and a medium firm feel to support all sleep positions
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LASTING COOL COMFORT: Designed to help you sleep cool throughout the night, this Sleep Innovations memory foam mattress features cooling gel and real green tea for fresh comfort with breathable air channel foam to help reduce heat build up
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MEDIUM FIRM FEEL: Adaptive memory foam relieves pressure points to prevent tossing and turning, while durable support foam gently aligns your back and body for years of restorative rest
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QUALITY YOU CAN TRUST: The Marley mattress king size bed memory foam is made in the USA. It’s CertiPUR-US certified made without phthalates, heavy metals and ozone depleters, with low VOCs. This mattress is fiberglass free and comes with a 10 year warranty
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QUICK AND EASY SETUP: Your Sleep Innovations king mattress Marley is compressed in a box for convenience. Simply unbox and unroll the mattress onto a platform, box spring or adjustable base to set up your best rest
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MADE WITH SLEEP SAVVY: We created the first memory foam mattress in a box – and we’re still improving upon what you can expect from great sleep. Our goal is to give you everything you want with nothing you don’t, so the rest comes easy
[Description]
Enjoy simply better sleep with Marley. This Sleep Innovations 10 inch mattress offers the refreshing cool comfort you want with the medium firmness you need. A soft knit, breathable cover helps you instantly unwind. Cooling gel memory foam with fresh green tea helps maintain a comfortable temperature as you sleep, adapting to your body and relieving pressure points. This encourages long periods of undisturbed deep sleep. Air channel foam allows excess heat to move away from your space, enhancing the cool comfort. Durable support foam promotes gentle back and body alignment to keep your rest just as satisfyingly restorative for years of good nights.
[Amazon Marley Mattress Below-The-Fold Enhanced Content]
[Amazon Brand Story]
[Wayfair Shiloh Mattress Above-The-Fold eComm Images & Copy]
Sleep Innovations® Shiloh 12" Green Tea Memory Foam Mattress
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[Product Features]
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Premium three-layer design keeps you comfortable all night long with medium support
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Soft knit cover made with breathable fabric provides an instantly relaxing sleep space
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2.5" luxurious cradling memory foam with freshening green tea relieves pressure for undisturbed deep sleep
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3" air channel support foam enhances the breathable comfort of this open-cell foam mattress
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6.5" durable base foam ensures lasting structural stability for many years of restorative rest
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High quality foam maintains its firmness, so you can rely on consistent comfort
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Fiberglass-free mattress with USA-made foam, certified CertiPUR-US® environmentally conscious and tested for durability
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Mattress cover features four handles, two on each side for easy setup and moving
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Packaged in a box for convenient delivery and transportation
[Description]
Sleep easy, feel breezy with the Sleep Innovations Shiloh 12 Inch Mattress. This premium, three-layer design offers refreshing, breathable comfort and medium firmness for deeply restorative rest. A soft knit, breathable cover helps you immediately relax from the moment you lie down. Luxurious cradling memory foam with real green tea provides a refreshing sleep space that adapts to your body. Memory foam relieves pressure points which helps to eliminate tossing and turning, promoting longer periods of undisturbed deep sleep. Air channel foam allows excess heat to move away from your sleep space, while durable support foam promotes gentle back and body alignment. High quality memory foam maintains its firmness for years of restorative rest. The 12" Shiloh Mattress is made with CertiPUR-US® foam, certified environmentally conscious and tested for durability. It also features four handles, two on each side on the cover, for easy setup and moving. This memory foam mattress is fiberglass-free and comes with a 10-year limited warranty, so you can rest easy.
